§ 1 Scope of Application and Provider

(1) These participation terms and conditions govern participation in the loyalty program (“Program”) of Primal State Performance GmbH, Pappelallee 78/79, 10437 Berlin, Germany, represented by Steven Mattwig and Arnd Mückenberger (“Provider”).

(2) The Program is intended exclusively for natural persons not acting in the course of a profession or business, who have their habitual residence in the Netherlands and have a customer account in the Provider’s online shop.

§ 2 Conditions of Participation

(1) Natural persons aged 18 or older with a valid customer account in the Provider’s online shop are eligible to participate.

(2) Participation in the Program is free of charge. Separate registration is required, unless participation takes place automatically upon opening the customer account.

(3) Participation is personal and non-transferable. Only one loyalty account per person is permitted.

§ 3 Points, Collection and Redemption

(1) As part of the Program, customers can collect points for certain actions (“Actions”). Points are non-transferable and cannot be traded. Payout in cash is excluded.

(2) The Provider may change or discontinue, with effect for the future, the number of points awarded for individual Actions, the redemption conditions, and the range of Actions offered, subject to §§ 8 and 9.

3.1 Points for online orders

(1) For online orders placed in the Provider’s shop, the customer receives 1 point for every EUR 20 of order value.

(2) The basis for calculation is the amount actually payable by the customer after deduction of discounts, including shipping costs and including statutory VAT.

(3) Points are credited only once the order is deemed completed.

(4) If the customer exercises statutory or contractual rights of dissolution, withdrawal, or return, or if the order is reversed for other reasons, the points credited for the relevant order will be deducted again. This also applies if the points have already been redeemed; in that case, the points balance may temporarily be negative.

3.2 Points for friend-referral actions (“Referral”)

(1) The customer can receive points for successfully referring new customers. A new customer is a person who did not yet have a customer account with the Provider and has not yet placed an order.

(2) For each successful friend-referral, the referring customer receives 10 points if:

– the referred friend registers via the referral procedure provided by the Provider, and

– places an order for which payment has been successfully completed.

(3) As part of the referral program, the referred friend receives a one-time discount of 25% on their order.

(4) A maximum of 15 successful friend-referrals per customer are permitted within a period of 12 months. The relevant period begins with the first successful referral.

(5) If the referred friend returns their order in whole or in part, the points awarded to the referring customer will not be deducted again, unless there is (a suspicion of) abuse, in which case the Provider reserves the right to take appropriate measures in accordance with § 6.

3.3 Birthday points

(1) Customers receive 10 points on the occasion of their birthday.

(2) This is subject to the customer having saved their correct date of birth in their customer account. The Provider may request appropriate evidence if there is doubt as to its accuracy.

(3) Crediting takes place automatically on the date of the saved date of birth.

(4) A maximum of one birthday bonus is awarded within a period of 12 months.

3.4 Points for product reviews (text and visual)

(1) Customers can receive points for verified product reviews:

– 2 points for a text review,

– 4 points for a visual review (for example, a photo or video).

(2) For each product–customer combination, a review is rewarded with points only once, regardless of whether it is a text review or a visual review.

(3) Points are credited only after the review has been checked and approved by the Provider. There is no entitlement to approval of a review.

(4) Reviews that violate applicable law, the rights of third parties, or the Provider’s review guidelines will not be approved or rewarded.

3.5 Points for WhatsApp sign-up

(1) For signing up to the Provider’s WhatsApp newsletter, the customer receives 2 points on a one-time basis.

(2) Crediting takes place as soon as the customer has fully completed and confirmed the sign-up process defined by the Provider.

(3) This Action is aimed exclusively at customers who are not yet subscribed to the Provider’s WhatsApp newsletter. A repeated reward is excluded.

§ 4 Points Balance and Expiry

(1) The current points balance is visible in the customer account. The customer must report any inaccuracies within 4 weeks after the relevant crediting or deduction of points, substantiated with appropriate supporting evidence.

(2) Unless the Provider communicates a different period, points expire if the customer does not place any orders via the relevant customer account for 12 months. In that case, all collected points expire 12 months after the date of the last order.

(3) Upon termination of the Program in accordance with § 9, all points not yet redeemed at that time expire as of the termination of the Program. If the customer terminates their participation in the Program in accordance with § 7, the points collected up to that time are retained and expire solely in accordance with § 4(2), i.e., if the customer does not place any orders via the relevant customer account for a period of 12 months.

§ 5 Redemption of Points

(1) Points can be redeemed for discounts on orders or other rewards under the conditions stated in the Provider’s online shop.

(2) The number of points required and the redemption conditions (for example, minimum order value, participating products, time restrictions) are stated in the online shop and may be changed by the Provider at any time with effect for the future, subject to reasonableness and fairness.

§ 6 Abuse and Unauthorized Use

(1) Abuse of the Program occurs, in particular but not exclusively, if:

– incorrect information about the customer, including but not limited to the date of birth, is provided,

– multiple accounts are created for the same person,

– referral actions take place only ostensibly (for example, self-referral via fictitious accounts),

– reviews are not based on the reviewer’s own experience of use or are materially misleading,

– technical manipulations are carried out.

(2) In the event of concrete indications of abuse or a material breach of these participation terms and conditions, the Provider is entitled to temporarily block the account concerned, cancel points, and terminate participation in the Program with immediate effect, insofar as this is justified according to standards of reasonableness and fairness. The Provider’s statutory claims, in particular claims for damages, remain unaffected.

§ 7 Termination of Participation by the Customer

(1) The customer may terminate their participation in the Program at any time without observing a notice period, by means of a written notice (for example, by e-mail) to the Provider.

(2) Upon the termination taking effect, all points not yet redeemed at that time expire in accordance with § 4(2).

§ 8 Amendment of the Participation Terms and Conditions

(1) The Provider reserves the right to amend these participation terms and conditions with effect for the future, insofar as this is necessary in connection with changes to legal or technical framework conditions or to improve or adapt the Program, subject to reasonableness and fairness.

(2) Changes will be communicated to the customer in writing (for example, by e-mail or in the customer account). If the customer does not object to the amended terms and conditions within 6 weeks of notification, the changes are deemed to have been accepted. The Provider will separately inform the customer, in the notification, of this objection period and the consequences of failing to object.

(3) If the customer objects to the changes, the Provider may terminate the customer’s participation in the Program. In that case, all points not yet redeemed at that time expire as of the termination.

§ 9 Termination or Amendment of the Program

(1) The Provider is entitled to terminate the Program in its entirety, subject to a notice period of 3 months, or to replace it with another program.

(2) In the event of termination, the points collected up to the time the termination takes effect may be redeemed until that time under the redemption conditions then in force. After the expiry of this period, all points not redeemed expire in accordance with § 4(3).

§ 10 Data Protection

(1) The Provider processes the customer’s personal data for the performance of the Program on the basis of the applicable provisions of the General Data Protection Regulation (GDPR). Further information can be found in the Provider’s privacy policy (“Privacy Policy”, see here).

(2) In addition to the Privacy Policy, the following data is processed for the calculation and management of the points balance on the basis of Article 6(1)(b) GDPR: identity data (for example, name, date of birth), customer number, contact details, order data, data relating to product reviews in accordance with § 3.4, participation in the friend-referral action in accordance with § 3.2, and participation in the WhatsApp newsletter in accordance with § 3.5.

(3) The customer may object at any time to the processing of their data for the purposes of the Program, with effect for the future. In that case, further participation in the Program is no longer possible; participation ends and the points expire in accordance with § 7, insofar as applicable law permits.

§ 11 Final Provisions

(1) These participation terms and conditions and the use of the Program are governed by Dutch law.

(2) Mandatory consumer-protection provisions of the country in which the customer has their habitual residence, which offer the customer more favorable protection, remain unaffected.

(3) If individual provisions of these participation terms and conditions are, in whole or in part, invalid or unenforceable, the validity of the remaining provisions remains unaffected. In place of the invalid or unenforceable provision, a provision shall apply that most closely approximates the intent of the original provision within the limits of applicable law.

(4) These participation terms and conditions constitute a supplementary bonus program that is subordinate to the general terms and conditions available on our website (see here). In the event of any conflict or inconsistency between these participation terms and conditions and the aforementioned general terms and conditions, the latter shall prevail.

Last updated: 06.07.2026